why should a jewellery brand have a blog…

i know what you’re thinking… why should a jewellery brand (? is this a brand) have a blog thats not explicitly about jewellery (everything is about jewellery)???. well the answer falls somewhere in between love, lust, solipsism, narcissism, earnest and desperation. ill have to draw up a venn diagram about it but in the mean time you get the picture.